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Marcos Vidal

UX Designer & Front-End Engineer

  • Skypeinfo@owl.tools
  • Phone+34 604 316 103
  • Emailm@marcosvid.al

I'm a UX Designer and Front-end Engineer who strives to create frictionless user experiences.
With a career rooted in Interaction Design and Computer Science, I’m passionate about driving projects and products to the next level through a process that includes data-backed user research, rapid iteration, and visually pleasing user-focused interfaces.

Notable Work

Sketch Notebook Plugin

I created a plugin for Sketch to communicate design, document it, and create technical specifications for handoff documents. Nowadays, it is used by UX professionals at more than 10.000 companies around the world (Apple, Google and Facebook among many others). This project was also the spark that motivated me to start my own company.

Visit plugin's website

Skills

UI/UX

  • In-depth knowledge of UX/UI design
  • Wireframing & Interface design
  • Mobile UX & UI design
  • User research (interviews, testing, card sorting, surveys...)
  • Functional multi-device prototyping
  • Problem detection, understanding & solving
  • Business and product strategy awareness
  • KPI-based strategy development
  • Qualitative data analysis & A/B testing

Development

  • JavaScript / ES6
  • HTML5 & CSS 3
  • PHP
  • Electron
  • Node.js
  • Vue.js & Vuex
  • MongoDB and MySQL
  • Agile development, Scrum, Kanban
  • Unix environments

Tools

  • Figma, Sketch
  • Adobe Creative Suite
  • Jira / Trello / ClickUp
  • Abstract
  • Zeplin
  • Invision
  • Omnigraffle
  • Sublime Text / Visual Studio / Vim

Education

Superior Degree in Computer Science

Cibernos International IT School.
Madrid, Spain.

Master Degree in Graphic Design and Audiovisual Communication

CICE School of Design.
Madrid, Spain.

Work Experience

  • UX Designer & Product Engineer @ Owl.Tools (Founder)2017 - present

    I founded Owl Tools as a global technology consulting and software development company, with the mission to empower businesses of all sizes to harness the full potential of technology through innovative products and comprehensive development services. Here I have built a reputation for delivering top-notch products and digital projects across various industries, including finance, travel and e-commerce among others.

    Responsibilities:

    • End-to-end software development
    • Product design (UX/UI)
    • Technology advisor
  • Lead Product Designer @ Stampery.com2016

    At Stampery we were leaders in blockchain-based data certification, and I was responsible for driving innovation and ensuring the successful integration of cutting-edge blockchain technologies into the company's products. This multifaceted position required a combination of creativity, technical expertise, and a deep understanding of both user experience (UX/UI) and user growth techniques.

    Responsibilities:

    • Product design (UX/UI)
    • Integrate user growth techniques
    • Product strategy
    • R+D+I of blockchain technologies
  • UX Manager & Innovation Lead @ Destinia.com2015

    In 2015 I was hired by Destinia.com (a leading online travel agency in Spain) to modernize the technologies, tools and methodologies used in the UX team with the aim of create a new design system.

    Responsibilities:

    • Team Lead
    • Mentoring team members by providing training and technical development opportunities
    • Develop & document web systems
    • Lead the creation of a new design system
    • Run usability tests to identify problems and propose/design/implement solutions
    • R+D+I of travel tools
  • Professor & Mentor @ Istituto Europeo di Design2013 - 2014

    I taught Product Design as part of the 'Strategic Design, Innovation and Entrepreneurship Master's Degree'. I also acted as a mentor for students in their final year to help them develop their thesis.

  • Senior UX/UI Designer @ The Cocktail2011 - 2015

    While working at one of the leading strategic design firms in Spain, I played a pivotal role in creating user experiences for our clients' digital products and services. As a senior member of the team, I brought extensive experience and expertise to the table, leading UX design projects and guiding other designers in delivering high-quality solutions. My primary focus was to understand user needs, business goals, and technological constraints to design intuitive, efficient, and visually appealing interfaces that resonate with the target audience.

    Responsibilities:

    • Design user flows, wireframes and interfaces
    • Low and high fidelity multidevice prototyping
    • Create information architectures
    • Elaborate market-specific benchmarks
    • Product strategy development
    • Eventual copywriting and infographics design
    • Liaise with project managers to get designs, plans or ideas validated and approved

    Some companies I've worked with: BBVA, Discovery Channel, Google, Movistar, Real Madrid, Banco Santander, Sony Interactive Entertainment and Warner Music among others.

  • UI Designer & Frontend Engineer @ Prisacom2010 - 2011

    PRISA is the leading media group in Spanish and Portuguese speaking markets, present in 23 countries and a leader in education, information and entertainment. I worked as a Frontend Engineer in the cross-site department, working on systems used by millions of users.

    Responsibilities:

    • Frontend engineer for sites such as elpais.com, as.com, cadenaser.com, canalplus.es or rollingstone.es among others
    • Design and implementation of cross-platform email marketing campaigns on a large scale system (+1M users)
    • Information & Visual Design
    • Intranet UX improvement
  • Frontend Engineer & UX Designer @ Clover Studio (Co-Founder)2007 - 2010

    In 2005 I was part of the group that founded Clover Studio, a small innovative technology boutique dedicated to helping clients bring their digital ideas to life. This project was ideated to help entrepreneurs and businesses looking to embark on digital ventures.

    Responsibilities:

    • Help business identify problems and propose technology-based solutions to boost productivity
    • Conceptualize, design and develop a highly sophisticated standards-based WYSIWYG Content Management System (CloverCMS)
    • Leverage various web technologies such as PHP/MYSQL, AJAX, CSS, VCM PHP frameworks
    • Develop and implementation of XHTML/CSS/JS templates, pages and modular systems, supporting all the major browsers and conforming W3C
    • Implementation and debugging of JS, mainly jQuery but also Prototype, YUI and EXTjs
    • Running SEO strategies
    • Account managing
  • Visual Designer & Frontend Engineer @ Mirai Spain2005 - 2007

    I was lucky enough to land a job before finishing my studies. At Mirai I worked within an international department to help hotels stablish their digital presences.

    Responsibilities:

    • Design hotel websites, focusing on the user experience and usability
    • Develop marketing resources
    • Take part on the conceptualization, redesign and implementation process of the hotel booking system, following both agile and user centered design methodologies
    • Prototyping
    • Design for audiences in +7 countries (UK/US, Spain, France, Japan, Germany and Italy)

You can also download a single-page version of my resume in pdf format and visit my portfolio to see some examples of my work.