I´m Marcos Vidal and I help companies to conceptualize, design and bring to life goal-oriented user experiences.

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Looking for Sketch Notebook Plugin? download it here!

About me

I graduated in 2004 from both a Graphic Design degree and an Applied IT degree, and I’ve been working as a designer since then.

I’ve worked in several industry sectors, mostly on digital projects for companies like BBVA, Google or Real Madrid among others.

Today, I’m a versatile UX Designeer with more than 10 years of field experience, passionate about research, problem solving and internet. I’m particularly interested in bringing solutions that meets both business goals and user needs.

As an UX Designeer, I drive features and UI from concept to release. I do industry benchmarks, wireframe layouts, user flows, specify interactions and error conditions, lead the visual design, build proof-of-concept prototypes… I can help you bring your idea to life.

When I’m not working, I’m a really proud uncle, dog lover, amature photographer and cooker among other silly things :)


  • In-depth knowledge of UX & UI Design
  • Commercial and product strategy awareness
  • Functional multi-device prototyping
  • Problem detection & understanding
  • KPI-based strategy development
  • Digital product consultancy
  • Qualitative Data analysis and A/B Testing
  • User research (interviews, testing, card sorting, surveys...)
  • Information visualization
  • Scrum, Kanban, Agile UX

Tools I Use

I really like to search for the right tools and use them to do or communicate what it’s needed. I believe that every task has it’s own tool to make it right, being it as simple as a pencil or complex as a programming framework. It’s our duty as problem solvers to find what fits best.

During my career, I’ve used lots of tools to prototype, code or conceptualize an idea. I also like to develop my own ones, like Notebook Plugin for Sketch App.